A. Z. · V. A. · Valarie A. Zeithaml and A. Parasuraman · Valarie Zeithaml
| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Delivering Quality Service | Paperback | 978-1-4391-6728-1 | 2009 | |
| Delivering Quality Service | Hardcover | 978-0-02-935701-9 | 1990 | |
| Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy | Gebunden | 978-0-684-86466-2 | 2000 | Roland T. Rust · Katherine N. Lemon |
| GEN COMBO LOOSELEAF SERVICE MARKETING; CONNECT ACCESS CARD | Paperback | 978-1-260-05199-5 | 2017 | |
| GEN COMBO SERVICES MARKETING; CONNECT ACCESS CARD | Hardcover | 978-1-260-05198-8 | 2017 | |
| Marketing dei servizi | Copertina flessibile | 978-88-386-6720-6 | 2012 | |
| Marketing dei servizi | " | 978-88-386-6451-9 | 2008 | Mary Jo Bitner · Dwayne D. Gremler |
| Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b: Edicion | Paperback | 978-970-10-3325-8 | 2002 | |
| Service Quality (Marketing Science Institute Relevant Knowledge Series) | " | 978-0-9657114-3-2 | 2004 | |
| Services Marketing, 2nd Edition | " | 978-0-07-116994-3 | 2000 | Mary Jo Bitner |
| Services Marketing, 6th Edition, Indian Edition | " | 978-1-259-02681-2 | 2013 | Mary Jo Bitner · Dwayne D Gremler · Ajay Pandit |
| Services Marketing | " | 978-0-07-108696-7 | 2012 | |
| Services Marketing | " | 978-0-07-713171-5 | 2012 | Alan Wilson · Mary Jo Bitner · Dwayne D. Gremler |
| Services Marketing | Hardcover | 978-0-07-811205-8 | 2012 | Dwayne Gremler · Mary Jo Bitner |
| Services Marketing | " | 978-0-07-338093-3 | 2008 | Mary Jo Bitner · Dwayne Gremler |
| Services Marketing | Paperback | 978-0-07-710795-6 | 2008 | Alan M. Wilson · Mary Jo Bitner · Dwayne Gremler |
| Services Marketing | " | 978-0-07-124496-1 | 2005 | Mary Jo Bitner · Dwayne D. Gremler |
| Services Marketing | Hardcover | 978-0-07-296194-2 | 2005 | Mary Jo Bitner · Dwayne Gremler |
| Services Marketing | Paperback | 978-0-07-114881-8 | 2002 | Mary Jo Bitner · Dwayne D. Gremler |
| Services Marketing | " | 978-0-07-119914-8 | 2002 | Mary Jo Bitner |
| Services Marketing | Hardcover | 978-0-07-247142-7 | 2002 | " |
| Services Marketing | " | 978-0-07-231221-8 | 1999 | " |
| Services Marketing | " | 978-0-07-078250-1 | 1996 | Mary Jo Bitner · Dwayne D. Gremler |
| Services marketing: An Active Learning Resource Guide | Paperback | 978-0-07-078251-8 | 1996 | Lauren K Wright · Mary Jo Bitner |
| Services Marketing: Integrating Customer Focus Across the Firm | Hardcover | 978-0-07-811210-2 | 2017 | Mary Jo Bitner · Dwayne Gremler |
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