Services Marketing (2nd Edition)
by:
Valarie A. Zeithaml
·
Mary Jo Bitner
Hardcover
details (
USA
).
ISBN: 978-0-07-231221-8
ISBN-10: 0-07-231221-1
McGraw-Hill/Irwin
· 1999
See also:
2000
Paperback
Services Marketing, 2nd Edition