Services Marketing (Mcgraw-Hill Series in Marketing)

Services

by: Valarie A. Zeithaml · Mary Jo Bitner · Dwayne D. Gremler

Hardcover

ISBN: 978-0-07-078250-1

ISBN-10: 0-07-078250-4

Mcgraw-Hill College · 1996
See also:
2012HardcoverServices Marketing (6th Edition)
2012PaperbackServices Marketing
2012PaperbackServices Marketing (2nd European Edition)
2008HardcoverServices Marketing (5th Edition)
2008TaschenbuchServices Marketing
2008PaperbackServices Marketing (International Edition)
2008PaperbackServices Marketing (1st European Edition)
2005HardcoverServices Marketing (4th Edition)
2005PaperbackServices Marketing (4th International Edition)
2002HardcoverServices Marketing (3rd Edition)
2002PaperbackServices Marketing (3rd Edition)
2002PaperbackServices Marketing (The McGraw-Hill Series in Marketing)
2000PaperbackServices Marketing, 2nd Edition
1999HardcoverServices Marketing (2nd Edition)
 PaperbackServices Marketing, 6th Edition, Indian Edition
 HardcoverServices Marketing (Canadian Edition)