Services Marketing (3rd Edition)
by:
Valarie A. Zeithaml
·
Mary Jo Bitner
Hardcover
details (
USA
).
ISBN: 978-0-07-247142-7
ISBN-10: 0-07-247142-5
McGraw-Hill/Irwin
· 2002
See also:
2002
Paperback
Services Marketing (3rd Edition)