Services Marketing (4th Edition)

Services

by: Valarie A. Zeithaml · Mary Jo Bitner · Dwayne Gremler

Hardcover

ISBN: 978-0-07-296194-2

ISBN-10: 0-07-296194-5

McGraw-Hill/Irwin · 2005
See also:
2013PaperbackServices Marketing, 6th Edition, Indian Edition
2012HardcoverServices Marketing (6th Edition)
2012PaperbackServices Marketing
2012PaperbackServices Marketing (2nd European Edition)
2008HardcoverServices Marketing (5th Edition)
2008PaperbackServices Marketing (International Edition)
2008PaperbackServices Marketing (1st European Edition)
2005PaperbackServices Marketing (4th International Edition)
2002HardcoverServices Marketing (3rd Edition)
2002PaperbackServices Marketing (3rd Edition)
2002PaperbackServices Marketing (The McGraw-Hill Series in Marketing)
2000PaperbackServices Marketing, 2nd Edition
1999HardcoverServices Marketing (2nd Edition)
1996HardcoverServices Marketing (Mcgraw-Hill Series in Marketing)
 HardcoverServices Marketing (Canadian Edition)