Marketing Science Institute

Other ISBN range for Marketing Science Institute: Marketing Science Institute (978-0-9823877-...)

year of pub­li­ca­ti­onISBNauthor(s)title
2002978-0-9657114-1-8Scott A NeslinSales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
  ''978-0-9657114-2-5Kevin Lane KellerBranding and Brand Equity (Relevant Knowledge Series Marketing Science Institute (MSI))
2004978-0-9657114-3-2Valarie A. Zeithaml and A. ParasuramanService Quality (Marketing Science Institute (MSI) Relevant Knowledge Series)
  ''978-0-9657114-4-9Christine Moorman and Donald R. Lehmann eds.Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))
2006978-0-9657114-5-6Leigh McAlister · Ruth Bolton · and Ross RizleyEssential Readings in Marketing (Marketing Science Institute (MSI))
2005978-0-9657114-6-3Russell S. WinerPricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
2006978-0-9657114-7-0Donald R. Lehmann and David J. ReibsteinMarketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
2008978-0-9657114-9-4Robert W. PalmatierRelationship Marketing (Marketing Science Institute (MSI) Relevant Knowlege Series)