C L · C. Lovelock · Christopher H. Lovelock · Christopher Lovelock, Javier Reynoso Ron, Guillermo D'Andrea Luis María Huete
| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Administracion de Servicios: Estrategias de Marketing, Operaciones y Recursos Humanos | Paperback | 978-970-26-0388-7 | 2004 | Javier Reynoso · Guillermo D'Andrea · Luis Huete |
| Essentials of Services Marketing - 1st Edition | " | 978-981-06-7995-8 | 2008 | Jochen Wirtz · Patricia Chew |
| Essentials of Services Marketing | " | 978-981-06-8618-5 | 2012 | Jochen Wirtz · Patricia Chew |
| Instructors Manual | " | 978-0-13-027427-4 | 2001 | |
| Instructors Manual with Test Item File | " | 978-0-13-041924-8 | 2002 | Lauren Wright |
| Managing Services: Marketing, Operations, and Human Resources | Hardcover | 978-0-13-544701-7 | 1992 | |
| Marketing Challenges: Cases and Exercises | " | 978-0-07-038786-7 | 1985 | Charles B. Weinberg |
| MARKETING DE SERVICIOS: PERSONAL, TECNOLOGIA Y ESTRATEGIA | Paperback | 978-970-26-1515-6 | 2014 | |
| Marketing des services 6ème Ed. | Broché | 978-2-7440-7265-9 | 2008 | Jochen Wirtz · Denis Lapert · Annie Munos |
| Marketing des services 7e édition | " | 978-2-7440-7663-3 | 2014 | Jochen Wirtz · Denis Lapert · Annie Munos |
| Marketing des services | " | 978-2-7440-7026-6 | 2004 | Jochen Wirtz · Denis Lapert |
| Marketing des services. Stratégie, outils, management | Paperback | 978-2-85790-120-4 | 1999 | Denis Lapert |
| Principles of Service Marketing and Management | " | 978-0-13-040467-1 | 2001 | Lauren Wright |
| Principles of Service Marketing and Management | Hardcover | 978-0-13-676875-3 | 1999 | Christopher H. Lovelock |
| Problems in Marketing | Paperback | 978-0-07-013142-2 | 1981 | E. Raymond Corey · L. Scott Ward |
| Product Plus: How Product + Service = Competitive Advantage | Hardcover | 978-0-07-038798-0 | 1993 | |
| Sept secrets pour un service client performant + Marketing des services: Stratégie - Outils - Management | Broché | 978-2-7440-7041-9 | 2003 | Jacques Horovitz · Denis Lapert |
| Services Marketing | Paperback | 978-81-7758-450-9 | 2007 | Jochen Wirtz · Jayanta Chatterjee |
| Services Marketing | Hardcover | 978-0-13-187552-4 | 2006 | Jochen Wirtz |
| Services Marketing | " | 978-0-13-113865-0 | 2003 | " |
| Services Marketing: Global Edition | Paperback | 978-0-273-75606-4 | 2011 | " |
| Services Marketing in Asia: Managing People, Technology and Strategy | " | 978-0-13-060566-5 | 2001 | " |
| Services Marketing in Asia, Second Edition | " | 978-0-13-127537-9 | 2004 | Jochen Wirtz · Hean Tat Keh · Xiongwen Lu |
| Services Marketing: People, Technology, Strategy | " | 978-1-944659-01-1 | 2016 | Jochen Wirtz |
| Services Marketing: People, Technology, Strategy | Taschenbuch | 978-0-13-205676-2 | 2007 | " |
| Services Marketing: People, Technology, Strategy | Hardcover | 978-0-13-017392-8 | 2000 | |
| Services Marketing: People, Technology, Strategy, Canadian Edition | Paperback | 978-0-13-187928-7 | 2007 | Jochen Wirtz · Harvir Singh Bansal |
McGraw-Hill · PEARSON (France) · Pearson · Pearson Education · Prentice Hall · Publi Union
Christopher Lovelock, Javier Reynoso Ron, Guillermo D'Andrea Luis María Huete