Essentials of Services Marketing

Essentials

by: Christopher H. Lovelock · Jochen Wirtz · Patricia Chew

Paperback

ISBN: 978-981-06-7995-8

ISBN-10: 981-06-7995-5

Prentice Hall · 2008

See also:
2017PaperbackEssentials of Services Marketing
2012PaperbackEssentials of Services Marketing (2nd Edition)