| 
by: Jochen Wirtz · Patricia Chew · Christopher LovelockPaperback details (USA). 
 
 
 details (Italy). details (Spain - España). details (Canada). ISBN: 978-981-06-8618-5 ISBN-10: 981-06-8618-8 Pearson Education · 2012  | 
| See also: | ||
| 2017 | Paperback | Essentials of Services Marketing | 
| 2008 | Paperback | Essentials of Services Marketing |