Services Marketing: Global Edition

Marketing

by: Christopher Lovelock · Jochen Wirtz

Paperback

ISBN: 978-0-273-75606-4

ISBN-10: 0-273-75606-0

Pearson Education · 2011

See also:
2010TaschenbuchServices Marketing
2008PaperbackServices Marketing (People, Technology, Strategy)
2006HardcoverServices Marketing (6th Edition)
2003HardcoverServices Marketing (5th Edition)
2003TaschenbuchServices Marketing: International Edition