Services Marketing (People, Technology, Strategy)

Chatterjee

by Chatterjee Lovelock

Paperback

ISBN: 978-81-7758-450-9

ISBN-10: 81-7758-450-2

Pearson · 2008

See also (possibly by other authors):
2010HardcoverServices Marketing: People, Technology, Strategy
2007TaschenbuchServices Marketing: People, Technology, Strategy