Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)

Challenges

by: Christopher Lovelock · Charles B. Weinberg

Hardcover

ISBN: 978-0-07-038786-7

ISBN-10: 0-07-038786-9

McGraw-Hill · 1985

See also:
1993HardcoverMarketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)
1989HardcoverMarketing challenges: Cases and exercises (McGraw-Hill series in marketing)