Services Marketing (5th Edition)

Marketing

by: Christopher Lovelock · Jochen Wirtz

Hardcover

ISBN: 978-0-13-113865-0

ISBN-10: 0-13-113865-0

Prentice Hall · 2003

See also:
2011PaperbackServices Marketing: Global Edition
2010TaschenbuchServices Marketing
2008PaperbackServices Marketing (People, Technology, Strategy)
2006HardcoverServices Marketing (6th Edition)
2003TaschenbuchServices Marketing: International Edition