title | media type | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|---|
Competing Through Services | Paperback | 978-0-13-097130-2 | 1994 | Sandra Vandermerwe |
Essentials of Services Marketing | " | 978-1-292-08995-9 | 2017 | Jochen Wirtz · Dr Patricia Chew |
Essentials of Services Marketing | " | 978-981-06-7995-8 | 2008 | Jochen Wirtz · Patricia Chew |
Managing Services | " | 978-0-13-551383-5 | 1988 | |
Marketing Challenges | " | 978-0-07-112513-0 | 1993 | Charles B. Weinberg |
Marketing Challenges | Hardcover | 978-0-07-038790-4 | 1989 | " |
Marketing Challenges: Cases and Exercises | " | 978-0-07-038802-4 | 1993 | " |
Marketing Challenges: Cases and Exercises | " | 978-0-07-911577-5 | 1993 | " |
Marketing challenges: Cases and exercises | " | 978-0-07-038789-8 | 1989 | " |
Marketing Challenges: Cases and Exercises | Diskette | 978-0-07-834624-8 | 1989 | |
Marketing Challenges: Cases and Exercises | Paperback | 978-0-07-066504-0 | 1986 | Charles B. Weinberg |
Principles of Service Marketing and Management | " | 978-0-13-040467-1 | 2001 | Lauren Wright |
Principles of Service Marketing and Management | Hardcover | 978-0-13-676875-3 | 1999 | Lauren K. Wright |
Principles of Service Marketing and Management | Paperback | 978-0-13-096841-8 | Lauren Wright | |
Principles of Service Marketing and Management: International Edition | Taschenbuch | 978-0-13-095012-3 | 2004 | " |
Services Marketing | " | 978-0-13-611874-9 | 2010 | Jochen Wirtz |
Services Marketing | Paperback | 978-0-13-205676-2 | 2007 | " |
Services Marketing | Hardcover | 978-0-13-455841-7 | 1996 | |
Services Marketing: People, Technology, Strategy | Paperback | 978-1-944659-01-1 | 2016 | |
Services Marketing: People, Technology, Strategy | Hardcover | 978-0-13-412390-5 | 2014 | Jochen Wirtz |
Services Marketing: People, Technology, Strategy | " | 978-0-13-610721-7 | 2010 | " |
Services Marketing: People, Technology, Strategy | " | 978-0-13-113865-0 | 2003 | " |
Services marketing: Text, cases & readings | " | 978-0-13-806786-1 | 1984 | |
ラブロック&ウィルツのサービス・マーケティング raburokku&uirutsunosaーbisu・maーketeingu | 単行本(ソフトカバー) | 978-4-89471-297-3 | 2008 | クリストファー ラブロック · ヨッヘン ウィルツ · Jochen Wirtz |
C.H. · C L · C. Lovelock · Christopher H. · Christopher Lovelock
McGraw-Hill · Pearson Education · Prentice Hall · ピアソンエデュケーション (piasonedeyukeーshon)