Marketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)

Challenges

by: Christopher H. Lovelock · Charles B. Weinberg

Hardcover

ISBN: 978-0-07-911577-5

ISBN-10: 0-07-911577-2

McGraw-Hill · 1993
See also:
1989HardcoverMarketing challenges: Cases and exercises (McGraw-Hill series in marketing)
1989DisketteMarketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)
1985HardcoverMarketing Challenges: Cases and Exercises (MCGRAW HILL SERIES IN MARKETING)