| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Adverstising and Integrated Brand Promotion | Taschenbuch | 978-0-324-56867-7 | 2008 | Thomas O'Guinn · Chris Allen |
| Advertising | Hardcover | 978-0-324-00661-2 | 1999 | Thomas O'Guinn · Chris Allen |
| Advertising | " | 978-0-538-86908-9 | 1997 | Thomas O'Guinn · Chris Allen |
| Advertising, Ad Campaign Planner | " | 978-0-324-09909-6 | 1998 | Thomas C. O'Guinn · Chris T. Allen · Shay Sayre |
| Advertising and Integrated Brand Promotion | Paperback | 978-1-337-11021-1 | 2018 | Thomas O'Guinn · Chris Allen · Angeline Close Scheinbaum |
| Advertising and Integrated Brand Promotion | " | 978-1-285-18781-5 | 2014 | Thomas O'Guinn · Chris Allen · Angeline Close Scheinbaum |
| Advertising and Integrated Brand Promotion | " | 978-1-285-75844-2 | 2014 | Thomas O'Guinn · Chris Allen · Angeline Close Scheinbaum |
| Advertising and Integrated Brand Promotion | Hardcover | 978-0-538-47332-3 | 2011 | Thomas O'Guinn · Chris Allen |
| Advertising and Integrated Brand Promotion | " | 978-0-324-56862-2 | 2008 | Thomas O'Guinn · Chris Allen |
| Advertising and Integrated Brand Promotion | " | 978-0-324-28956-5 | 2005 | Thomas O'Guinn · Chris Allen |
| Advertising and Integrated Brand Promotion | " | 978-0-324-11380-8 | 2002 | Thomas O'Guinn · Chris Allen |
| Advertising with Advertising Display Collection | " | 978-0-324-11465-2 | 2000 | Thomas O'Guinn · Chris Allen |
| Branding and Promotion Communication Strategy | " | 978-0-324-32104-3 | 2008 | Thomas O'Guinn · Chris Allen |
| Bundle: Advertising and Integrated Brand Promotion, 6th + Advertising Age: The Principles of Advertising and Marketing Communication at Work | " | 978-1-133-61696-2 | 2011 | Thomas O'Guinn · Chris Allen |
| Bundle: Advertising and Integrated Brand Promotion, 6th + Printed Access Card | " | 978-1-133-15019-0 | 2011 | Thomas O'Guinn · Chris Allen |
| Bundle: Advertising and Integrated Brand Promotion , 7th + LMS Integrated for MindTap Marketing, 1 term Printed Access Card | Paperback | 978-1-305-42433-3 | 2014 | Thomas O'Guinn · Chris Allen · Angeline Close Scheinbaum |
| Bundle: Advertising and Integrated Brand Promotion , 7th + MindTap Marketing, 1 term Printed Access Card | " | 978-1-305-36178-2 | 2014 | Thomas O'Guinn · Chris Allen · Angeline Close Scheinbaum |
| Bundle: PROMO | " | 978-1-133-22345-0 | 2011 | Thomas O'Guinn · Chris Allen |
| Bundle: PROMO + Ad Age on Campus Printed Access Card | " | 978-1-133-22351-1 | 2011 | Thomas O'Guinn · Chris Allen |
| Bundle: PROMO + AdSim Advertising Simulation Access Card | " | 978-1-133-22349-8 | 2011 | Thomas O'Guinn · Chris Allen |
| Bundle: PROMO + bTutorTM on Blackboard Printed Access Card | " | 978-1-133-22346-7 | 2011 | Thomas O'Guinn · Chris Allen |
| Bundle: PROMO + WebTutorTM on Angel 1-Semester Printed Access Card | " | 978-1-133-22350-4 | 2011 | Thomas O'Guinn · Chris Allen |
| Instructor's Manual, Advertising | 978-0-324-00663-6 | 1999 | Thomas C O'Guinn · Chris T Allen | |
| MindTap Marketing, 1 term Printed Access Card for O'Guinn/Allen/Close Scheinbaum/Semenik's Advertising and Integrated Brand Promotion | Printed Access Code | 978-1-337-11027-3 | 2018 | Thomas O'Guinn · Chris Allen · Angeline Close Scheinbaum |
| Outlines & Highlights for Advertising and Integrated Brand Promotion | Taschenbuch | 978-1-4288-0699-3 | 2006 | Cram101 Textbook Reviews · Chris T. Allen |
| Pkg Advertising and Integrated Brand Promotion with Student CD-ROM | Hardcover | 978-0-324-11784-4 | 2002 | Thomas O'Guinn · Chris W. Allen |
| Principles of Marketing: A Global Perspective | " | 978-0-538-83913-6 | 1995 | Gary J. Bamossy |
| Principles of Marketing: A Global Perspective | " | 978-0-538-81714-1 | 1992 | " |
| PROMO 1 | Paperback | 978-0-538-47328-6 | 2010 | Thomas O'Guinn · Chris Allen |
| PROMO2 (with CourseMate, 1 term Printed Access Card) | " | 978-1-133-62617-6 | 2012 | Thomas O'Guinn · Chris Allen |
| PROMO3 | " | 978-1-133-95379-1 | 2016 | Thomas O'Guinn · Chris Allen · Angeline Close Scheinbaum |
| PROMO | " | 978-1-111-82611-6 | 2011 | Thomas O'Guinn · Chris Allen |
| PROMO | " | 978-0-538-47327-9 | 2010 | Thomas O'Guinn · Chris Allen |
| Promotion and Integrated Marketing Communication | Hardcover | 978-0-324-12568-9 | 2001 | |
| Promotion and Integrated Marketing Communication with InfoTrac College Edition | " | 978-0-324-06253-3 | 2001 | |
| Propaganda e Promoção Integrada da Marca | Paperback | 978-85-221-0586-1 | 2008 | |
| Publicidad y comunicacion integral de marca/ Advertising And Integrated Brand Promotion | " | 978-970-686-607-3 | 2006 | Thomas C. O'Guinn · Chris T. Allen |
| WebTutorTM on WebCTTM, 1 term Printed Access Card for O'Guinn/Allen/Semenik's Advertising and Integrated Brand Promotion, 6th | Printed Access Code | 978-1-111-29986-6 | 2011 | Thomas O'Guinn · Chris Allen |
J. S. · R.J. · R. S. · Richard J. · Richard S. · Richard Semenik
Cengage CTP · Cengage Learning · Cengage Learning Latin America · South-Western College Publications