Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

CourseMate

by: Thomas O'Guinn · Chris Allen · Richard J. Semenik · Angeline Close Scheinbaum

Paperback

ISBN: 978-1-285-18781-5

ISBN-10: 1-285-18781-4

Cengage Learning · 2014

See also:
2018PaperbackAdvertising and Integrated Brand Promotion
2014PaperbackAdvertising and Integrated Brand Promotion (Book Only)
2011HardcoverAdvertising and Integrated Brand Promotion
2008HardcoverAdvertising and Integrated Brand Promotion
2008TaschenbuchAdvertising and Integrated Brand Promotion, International Edition
2005HardcoverAdvertising and Integrated Brand Promotion
2002HardcoverAdvertising and Integrated Brand Promotion