Advertising and Integrated Brand Promotion

Integrated

by: Thomas O'Guinn · Chris Allen · Angeline Close Scheinbaum · Richard J. Semenik

Paperback

ISBN: 978-1-337-11021-1

ISBN-10: 1-337-11021-3

Cengage Learning · 2018

See also:
2014PaperbackAdvertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
2014PaperbackAdvertising and Integrated Brand Promotion (Book Only)
2011HardcoverAdvertising and Integrated Brand Promotion
2008HardcoverAdvertising and Integrated Brand Promotion
2005HardcoverAdvertising and Integrated Brand Promotion
2002HardcoverAdvertising and Integrated Brand Promotion