Bundle: Advertising and Integrated Brand Promotion (with CourseMate, with Ad Age Printed Access Card), 7th + LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card

Scheinbaum

by: Thomas O'Guinn · Chris Allen · Richard J. Semenik · Angeline Close Scheinbaum

Paperback

ISBN: 978-1-305-42433-3

ISBN-10: 1-305-42433-6

Cengage Learning · 2014