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by: Thomas O'Guinn · Chris Allen · Richard J. SemenikHardcover
ISBN: 978-0-324-11380-8 ISBN-10: 0-324-11380-3 South-Western College Pub · 2002 |
| See also: | ||
| 2018 | Paperback | Advertising and Integrated Brand Promotion |
| 2011 | Hardcover | Advertising and Integrated Brand Promotion |
| 2008 | Hardcover | Advertising and Integrated Brand Promotion |
| 2005 | Hardcover | Advertising and Integrated Brand Promotion |