Bundle: Advertising and Integrated Brand Promotion, 6th + Advertising Age: The Principles of Advertising and Marketing Communication at Work (with Ad Age on Campus Printed Access Card)

by: Thomas O'Guinn · Chris Allen · Richard J. Semenik Hardcover details (USA). ISBN: 978-1-133-61696-2 ISBN-10: 1-133-61696-8 South-Western College Pub · 2011