| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Management | 978-0-07-111169-0 | 2004 | John W. Mullins · Orville C. Walker · Jean-Claude Larreche |
| Marketing Management: A Strategic Decision-Making Approach | 978-0-07-126776-2 | 2009 | John Mullins · Orville C. Walker |
| Marketing Management: A Strategic Decision-Making Approach | 978-0-07-352982-0 | 2006 | John Mullins · Orville C Walker |
| Marketing Management: A Strategic Decision-Making Approach | 978-0-07-286370-3 | 2004 | John Mullins · Orville C Walker · Jean-Claude Larreche |
| Marketing Management: A Strategic, Decision-Making Approach | 978-0-07-247295-0 | 2001 | Orville C Walker · John Mullins · Jean-Claude Larreche |
| Marketing Strategy | 978-0-07-126391-7 | 2008 | Orville C. Walker · John Mullins |
| Marketing Strategy | 978-0-07-111674-9 | 2005 | Orville C. Walker · John Mullins |
| Marketing Strategy: A Decision Focused Approach | 978-0-07-296190-4 | 2005 | Orville C Walker · John Mullins |
| Marketing Strategy: A Decision-Focused Approach | 978-0-07-255393-2 | 2002 | Orville C Walker · John Mullins · Jean-Claude Larreche · Jr., Harper Boyd |
H B · H. Boyd · H.W. · Harper W. Boyd · J.B. · J. Boyd · J. H. · J. Harper · J. W. · Jr. Boyd · Jr., Harper Boyd · W. B · W. Boyd