Marketing Management: A Strategic Decision-Making Approach

Marketing

by: John Mullins · Orville Walker · Jr.,Harper Boyd · Jean-Claude Larreche

Paperback

ISBN: 978-0-07-286370-3

ISBN-10: 0-07-286370-6

McGraw-Hill/Irwin · 2004
See also:
2012PaperbackMarketing Management: A Strategic Decision-Making Approach
2010PaperbackMarketing Management: A Strategic Decision-Making Approach
2009PaperbackMarketing Management: A Strategic Decision-Making Approach
2006PaperbackMarketing Management: A Strategic Decision-making Approach
2002HardcoverMarketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin Series in Marketi
2001Misc. SuppliesMarketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)