Marketing Management: A Strategic Decision-Making Approach

Marketing

by John W. (John Walker) Mullins

Paperback

ISBN: 978-0-07-126776-2

ISBN-10: 0-07-126776-X

McGraw-Hill · 2010

See also (possibly by other authors):
2013PaperbackMarketing Management: A Strategic Decision Making Approach
2012PaperbackMarketing Management: A Strategic Decision-Making Approach
2009PaperbackMarketing Management: A Strategic Decision-Making Approach
2006PaperbackMarketing Management: A Strategic Decision-making Approach
2004PaperbackMarketing Management: A Strategic Decision-Making Approach
 PaperbackMarketing Management: A Strategic Decision-Making Approach