by: John Mullins · Orville Walker · Harper W. Boyd · Jean-claude Larreche
Paperback
ISBN: 978-0-07-111169-0
ISBN-10: 0-07-111169-7
McGraw-Hill Education · 2004
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by: John Mullins · Orville Walker · Harper W. Boyd · Jean-claude LarrechePaperback
ISBN: 978-0-07-111169-0 ISBN-10: 0-07-111169-7 McGraw-Hill Education · 2004 |
| See also: | ||
| 2001 | Paperback | Marketing Management (McGraw-Hill/Irwin Series in Marketing) |
| 1997 | Hardcover | Marketing Management |