Marketing Strategy: A Decision-Focused Approach

Larreche

by: Orville C Walker · Jr., Harper W Boyd · John Mullins · Jean-Claude Larreche · Jr., Harper Boyd

Paperback

ISBN: 978-0-07-255393-2

ISBN-10: 0-07-255393-6

McGraw-Hill/Irwin · 2002

See also:
2013PaperbackMarketing Strategy: A Decision-Focused Approach
2013PaperbackMarketing Strategy: A Decision-Focused Approach
2010PaperbackMarketing Strategy: A Decision Focused Approach
2008PaperbackMarketing Strategy: A Decision-focused Approach
2007PaperbackMarketing Strategy: A Decision Focused Approach
2003PaperbackMarketing Strategy A Decision: Focused Approach
2003PaperbackMarketing Strategy: A Decision-Focused Approach
2003PaperbackMarketing Strategy: A Decision-Focused Approach