Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

Approach

by: Orville Walker · John Mullins · Jr., Harper Boyd

Paperback

ISBN: 978-0-07-296190-4

ISBN-10: 0-07-296190-2

McGraw-Hill/Irwin · 2005
See also:
2013PaperbackMarketing Strategy: A Decision-Focused Approach
2010PaperbackMarketing Strategy: A Decision Focused Approach
2008PaperbackMarketing Strategy: A Decision-focused Approach
2007PaperbackMarketing Strategy: A Decision Focused Approach
2002PaperbackMarketing Strategy: A Decision-Focused Approach