Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Strategic

by: John Mullins · Orville Walker · Jr., Harper Boyd

Paperback

ISBN: 978-0-07-352982-0

ISBN-10: 0-07-352982-6

McGraw-Hill/Irwin · 2006
See also:
2012PaperbackMarketing Management: A Strategic Decision-Making Approach
2010PaperbackMarketing Management: A Strategic Decision-Making Approach
2009PaperbackMarketing Management: A Strategic Decision-Making Approach
2006PaperbackMarketing Management: A Strategic Decision-making Approach
2004PaperbackMarketing Management: A Strategic Decision-Making Approach
2001Misc. SuppliesMarketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)
 PaperbackMarketing Management: A Strategic Decision-Making Approach