Marketing Management: A Strategic, Decision-Making Approach (w/GAMAR Software)

Marketing

by: Jr., Harper W Boyd · Orville C Walker · John Mullins · Jean-Claude Larreche

Misc. Supplies

ISBN: 978-0-07-247295-0

ISBN-10: 0-07-247295-2

McGraw-Hill/Irwin · 2001
See also:
2012PaperbackMarketing Management: A Strategic Decision-Making Approach
2010PaperbackMarketing Management: A Strategic Decision-Making Approach
2009PaperbackMarketing Management: A Strategic Decision-Making Approach
2006PaperbackMarketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
2006PaperbackMarketing Management: A Strategic Decision-making Approach
2004PaperbackMarketing Management: A Strategic Decision-Making Approach
2002HardcoverMarketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin Series in Marketi
 PaperbackMarketing Management: A Strategic Decision-Making Approach