| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Management: A Strategic Decision-Making Approach | 978-0-07-338116-9 | 2009 | John Mullins · Orville Walker |
| Marketing Management: A Strategic Decision-Making Approach | 978-0-07-352982-0 | 2006 | John Mullins · Orville Walker |
| Marketing Management: A Strategic Decision-Making Approach | 978-0-07-286370-3 | 2004 | John Mullins · Orville Walker · Jean-Claude Larreche |
| Marketing Management: A Strategic, Decision-Making Approach | 978-0-07-247295-0 | 2001 | Orville Walker · John Mullins · Jean-Claude Larreche |
| Marketing Strategy: A Decision Focused Approach | 978-0-07-338115-2 | 2010 | Orville Walker · John Mullins |
| Marketing Strategy: A Decision Focused Approach | 978-0-07-352989-9 | 2007 | Orville Walker · John Mullins |
| Marketing Strategy: A Decision Focused Approach | 978-0-07-296190-4 | 2005 | Orville Walker · John Mullins |
| Marketing Strategy: A Decision-Focused Approach | 978-0-07-255393-2 | 2002 | Orville C Walker · Jr., Harper W Boyd · John Mullins · Jean-Claude Larreche |
H B · H. Boyd · Harper Boyd Jr · J.B. · J. Boyd · J. H. · J. Harper · Jr. Boyd · Jr., Harper W Boyd