Marketing Strategy: A Decision Focused Approach

Approach

by: Orville Walker · John Mullins · Jr., Harper Boyd

Paperback

ISBN: 978-0-07-352989-9

ISBN-10: 0-07-352989-3

McGraw-Hill/Irwin · 2007

See also:
2013PaperbackMarketing Strategy: A Decision-Focused Approach
2010PaperbackMarketing Strategy: A Decision Focused Approach
2008PaperbackMarketing Strategy: A Decision-focused Approach
2002PaperbackMarketing Strategy: A Decision-Focused Approach