Marketing Management: A Strategic Decision-Making Approach

Marketing

by: John Mullins · Orville Walker · Jr., Harper Boyd

Paperback

ISBN: 978-0-07-338116-9

ISBN-10: 0-07-338116-0

McGraw-Hill/Irwin · 2009

See also:
2012PaperbackMarketing Management: A Strategic Decision-Making Approach
2010PaperbackMarketing Management: A Strategic Decision-Making Approach
2006PaperbackMarketing Management: A Strategic Decision-making Approach
2004PaperbackMarketing Management: A Strategic Decision-Making Approach