Services Marketing

Services

by: Valerie A. Zeithaml · Mary Jo Bitner · Dwayne D. Gremler

Taschenbuch

ISBN: 978-0-07-126393-1

ISBN-10: 0-07-126393-4

Mcgraw-Hill Publ.Comp. · 2008

See also:
2005HardcoverServices Marketing (4th Edition)
2005PaperbackServices Marketing (4th International Edition)
2002HardcoverServices Marketing (3rd Edition)
 HardcoverServices Marketing (Canadian Edition)