Valarie A. Zeithaml · Valarie A. Zeithaml and A. Parasuraman · Valarie Zeithaml|Mary Jo Bitner|Dwayne D. Gremler · Valerie Zeithaml
| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy | Hardcover | 978-0-684-86466-2 | 2000 | Roland Rust · Katherine Lemon |
| GEN COMBO LOOSELEAF SERVICE MARKETING; CONNECT ACCESS CARD | Paperback | 978-1-260-05199-5 | 2017 | |
| GEN COMBO SERVICES MARKETING; CONNECT ACCESS CARD | Hardcover | 978-1-260-05198-8 | 2017 | |
| Services Marketing | " | 978-0-07-811205-8 | 2012 | Mary Jo Bitner · Dwayne Gremler |
| Services Marketing | " | 978-0-07-338093-3 | 2008 | Mary Jo Bitner · Dwayne Gremler |
| Services Marketing | " | 978-0-07-296194-2 | 2005 | Mary Jo Bitner · Dwayne Gremler |
| Services Marketing | Paperback | 978-0-07-119914-8 | 2002 | |
| Services Marketing | Hardcover | 978-0-07-247142-7 | 2002 | Mary Jo Bitner · Dwayne D. Gremler |
| Services Marketing | " | 978-0-07-231221-8 | 1999 | Mary Jo Bitner |
| Services Marketing | " | 978-0-07-096452-5 | ||
| Services Marketing: Integrating Customer Focus Across the Firm | " | 978-0-07-811210-2 | 2017 | |
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