Yoram J. Wind · Yoram (Jerry) R. Wind · Yoram (Jerry) Wind
title | media type | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|---|
Behavioral models for market analysis: Foundations for marketing action | Paperback | 978-0-03-013616-0 | 1977 | Francesco M. Nicosia |
Competing in a Flat World: Building Enterprises for a Borderless World | " | 978-0-13-261818-2 | 2007 | Victor K. Fung · William K. Fung |
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer | " | 978-0-13-065075-7 | 2001 | Vijay Mahajan |
Força dos Modelos Mentais, A | " | 978-85-363-0541-7 | 2005 | Colin Crook · Robert E. Gunther |
Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green | " | 978-0-387-24308-5 | 2005 | Paul E. Green |
Multiattribute Decisions in Marketing | Hardcover | 978-0-03-091915-2 | 1973 | " |
New-Product Diffusion Models | Paperback | 978-1-4419-4963-9 | 2011 | Vijay Mahajan · Eitan Muller |
New-Product Diffusion Models | Hardcover | 978-0-7923-7751-1 | 2000 | Vijay Mahajan · Eitan Muller |
Organizational Buying Behavior | Paperback | 978-0-13-640953-3 | 1972 | Frederick E. Webster |
The Network Challenge: Strategy, Profit, and Risk in an Interlinked World | " | 978-0-13-706920-0 | 2009 | Paul R. Kleindorfer · Robert E. Gunther |
The Network Imperative: How Your Business Can Compete in the Digital Age | Hardcover | 978-1-63369-205-3 | 2016 | Barry Libert · Megan Fenley |
Harvard Business Review Press · Holt McDougal · Prentice Hall · Springer