New-Product Diffusion Models (International Series in Quantitative Marketing)

Quantitative

by: Vijay Mahajan · Eitan Muller · Yoram Wind

Hardcover

ISBN: 978-0-7923-7751-1

ISBN-10: 0-7923-7751-6

Springer · 2000

See also:
2011PaperbackNew-Product Diffusion Models (International Series in Quantitative Marketing)