New-Product Diffusion Models (International Series in Quantitative Marketing)

Quantitative

by: Vijay Mahajan · Eitan Muller · Yoram Wind

Paperback

ISBN: 978-1-4419-4963-9

ISBN-10: 1-4419-4963-1

Springer · 2011

See also:
2000HardcoverNew-Product Diffusion Models (International Series in Quantitative Marketing)