New-Product Diffusion Models (International Series in Quantitative Marketing)
by:
Vijay Mahajan
·
Eitan Muller
·
Yoram Wind
Paperback
details (
USA
).
ISBN: 978-1-4419-4963-9
ISBN-10: 1-4419-4963-1
Springer
· 2011
See also:
2000
Hardcover
New-Product Diffusion Models (International Series in Quantitative Marketing)