| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising Management | 978-0-13-305715-7 | 1995 | Rajeev Batra · David A. Aaker |
| Advertising Management | 978-0-13-014101-9 | 1992 | David A. Aaker · Rajeev Batra |
| Advertising Management | 978-0-13-016023-2 | 1986 | David A. Aaker |
| Advertising Management | 978-0-13-016006-5 | 1982 | " |
| Advertising Management | 978-0-13-015974-8 | 1975 | " |
| Advertision Management & Cases Shrinkwrap | 978-0-13-089558-5 | 1992 | David A. Aaker · Rajeev Batra |
| Marketing Research and Knowledge Development: An Assessment for Marketing Management | 978-0-13-557686-1 | 1980 | etc. |
G.M. · G. Myers · J. G. · J.M. · John G. · John M. · John Myers