by: David A. Aaker · Rajeev Batra · John G. Myers
Hardcover
ISBN: 978-0-13-014101-9
ISBN-10: 0-13-014101-1
Prentice Hall · 1992
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by: David A. Aaker · Rajeev Batra · John G. MyersHardcover
ISBN: 978-0-13-014101-9 ISBN-10: 0-13-014101-1 Prentice Hall · 1992 |
| See also: | ||
| 1995 | Hardcover | Advertising Management (5th Edition) |
| 1986 | Hardcover | Advertising Management |