Advertising Management (5th Edition)

Management

by: Rajeev Batra · John G. Myers · David A. Aaker

Hardcover

ISBN: 978-0-13-305715-7

ISBN-10: 0-13-305715-1

Prentice Hall · 1995

See also:
1992HardcoverAdvertising Management
1986HardcoverAdvertising Management
1982HardcoverAdvertising Management (Prentice-Hall international series in management)
1975HardcoverAdvertising Management (International Series in Management)