| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Cases in Advertising Management | Textbook Binding | 978-0-07-006931-2 | 1964 | Vernon Fryburger · Ralph L. Westfall |
| Marketing Management | Paperback | 978-0-07-111169-0 | 2004 | John Mullins · Orville Walker · Jean-claude Larreche |
| Marketing Management | " | 978-0-07-112308-2 | 2001 | Orville C. Walker |
| Marketing Management | Hardcover | 978-0-07-289787-6 | 1997 | |
| Marketing Management and Administrative Action | " | 978-0-07-007923-6 | 1978 | Steuart Henderson Britt |
| Marketing Management and Administrative Action | " | 978-0-07-007922-9 | 1973 | " |
| Marketing management: A strategic approach | " | 978-0-256-05827-7 | 1990 | |
| Marketing Management: A Strategic Approach with a Global Orientation | Paperback | 978-0-07-114937-2 | 1997 | Orville C. Walker |
| Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition | Hardcover | 978-0-07-115429-1 | 1998 | Orville C. Walker · Jean-Claude Larreche |
| Marketing Management: A Strategic Decision-making Approach | Paperback | 978-0-07-110109-7 | 2006 | John Mullins · Orville C. Walker |
| Marketing Management: A Strategic, Decision-Making Approach | " | 978-0-07-247295-0 | 2001 | Orville C. Walker · John Mullins · Jean-Claude Larreche |
| Marketing Management: A Strategic, Decision-Making Approach (The McGraw-Hill/Irwin Series in Marketi | Hardcover | 978-0-07-231523-3 | 2002 | |
| Marketing Strategy | Paperback | 978-0-07-111674-9 | 2005 | |
| Marketing Strategy | " | 978-0-256-26118-9 | 1998 | Orville C. Walker · Jean-Claude Larreche |
| Marketing Strategy: A Decision-Focused Approach With Gamar Software | " | 978-0-07-119907-0 | 2002 | Orville Walker · Jean-Claude Larreche |
| Promotion: A Behavioral View | " | 978-0-13-730846-0 | 1967 | Sidney J. Levy |
H B · H. Boyd · H.W. · Harper W. Boyd Steuart Henderson Britt · Harper W., Jr. Boyd · Jr., Harper W Boyd · W. B · W. Boyd
Irwin · McGraw-Hill · Prentice Hall