Marketing Management: A Strategic Approach with a Global Orientation

by: Harper W. Boyd · Orville C. Walker

Paperback

ISBN: 978-0-07-114937-2

ISBN-10: 0-07-114937-6

McGraw-Hill Education (ISE Editions) · 1997

See also:
1998HardcoverMarketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/McGraw-Hill Series in Marketing)