Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/McGraw-Hill Series in Marketing)

Management

by: Harper W. Boyd · Orville C. Walker · Jean-Claude Larreche

Hardcover

ISBN: 978-0-07-115429-1

ISBN-10: 0-07-115429-9

McGraw-Hill Book Co Ltd · 1998

See also:
1997PaperbackMarketing Management: A Strategic Approach with a Global Orientation