G J · GRAHAM H · Graham Hooley · J. H.
Pearson Education · Prentice Hall
title | media type | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|---|
Competitive Positioning: The Key to Marketing Strategy | Paperback | 978-0-13-155599-0 | 1993 | John Saunders |
Marketing Strategy and Competitive Positioning | " | 978-0-273-65516-9 | 2003 | John A. Saunders |
Marketing Strategy and Competitive Positioning | Hardcover | 978-0-13-371253-7 | 1998 | John A. Saunders · Nigel Piercy |
Marketing Strategy and Competitive Positioning: WITH Principles of Marketing Generic Occ Access Code Card AND Marketing in Practice Case Studies DVD | Paperback | 978-1-4058-3717-0 | 2005 | |
Principles of Marketing: WITH Marketing Strategy and Competitive Positioning AND Onekey Blackboard Access Card | " | 978-1-4058-3706-4 | 2005 | Philip Kotler |