Marketing Strategy and Competitive Positioning

Competitive

by: Prof Graham Hooley · Prof John Saunders · Nigel Piercy

Paperback

ISBN: 978-0-273-65516-9

ISBN-10: 0-273-65516-7

Financial Times/ Prentice Hall · 2003

See also:
2017PaperbackMarketing Strategy and Competitive Positioning
2011PaperbackMarketing Strategy and Competitive Positioning
2007PaperbackMarketing Strategy and Competitive Positioning
1998HardcoverMarketing Strategy and Competitive Positioning