Marketing Strategy and Competitive Positioning

Positioning

by: Graham J. Hooley · John A. Saunders · Nigel Piercy

Hardcover

ISBN: 978-0-13-371253-7

ISBN-10: 0-13-371253-2

Prentice Hall · 1998

See also:
2017PaperbackMarketing Strategy and Competitive Positioning
2011PaperbackMarketing Strategy and Competitive Positioning
2007PaperbackMarketing Strategy and Competitive Positioning
2003PaperbackMarketing Strategy and Competitive Positioning