Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and ... Edition) AND Onekey Blackboard Access Card

Positioning

by: Philip Kotler · Prof Veronica Wong · Prof John Saunders · Gary Armstrong · Prof Graham Hooley · Nigel Piercy

Paperback

ISBN: 978-1-4058-3706-4

ISBN-10: 1-4058-3706-3

Financial Times/ Prentice Hall · 2005