Online Course Pack: Marketing Strategy and Competitive Positioning with Principles of Marketing Generic OCC Access Code Card and Marketing in Practice Case Studies DVD: Volume 1

Competitive

by: Prof Graham Hooley · Prof John Saunders · Nigel Piercy · Mr Robert Van der Zwart

Paperback

ISBN: 978-1-4058-3717-0

ISBN-10: 1-4058-3717-9

Financial Times/ Prentice Hall · 2005