title | media type | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|---|
Innovation Diffusion and New Product Growth | Paperback | 978-0-9823877-1-9 | 2009 | Renana Peres · Vijay Mahajan |
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services | Hardcover | 978-0-226-61829-6 | 2016 | Elie Ofek · Barak Libai |
New-Product Diffusion Models | Paperback | 978-1-4419-4963-9 | 2011 | Vijay Mahajan · Yoram Wind |
New-Product Diffusion Models | Hardcover | 978-0-7923-7751-1 | 2000 | Vijay Mahajan · Yoram Wind |
Marketing Science Institute · Springer · University of Chicago Press