Advertising & IMC: Principles and Practice, Global Edition

by: Sandra Moriarty · Nancy Mitchell · William D. Wells · Charles Wood

Paperback

ISBN: 978-1-292-26206-2

ISBN-10: 1-292-26206-0

Pearson · 2018

See also:
2018	Hardcover	Advertising & IMC: Principles and Practice (11th Edition) (What's New in Marketing)
2014	Hardcover	Advertising & IMC: Principles and Practice, 10th Edition
2011	Hardcover	Advertising & IMC: Principles and Practice, 9th Edition
2011	Loose Leaf	Advertising & IMC: Principles and Practice